Which Promotional Products to Choose for Trade Shows? A Practical Guide for B2B Companies

Why Invest in Promotional Items at Trade Shows?

Promotional items are like mobile billboards — they carry your logo, slogan, and company values wherever they go. On trade show floors, where attendees are bombarded with flyers and presentations, practical and aesthetically pleasing giveaways make your booth more memorable and help your brand stand out.

Key Benefits:

• Increased brand visibility
• Enhanced professional image and prestige
• Building positive associations
• Boosting visitor engagement

Best Promotional Products for Trade Shows — Our Recommendations

1. Sticky Notes with Printing

A timeless classic. Sticky notes with logo are light, practical, and frequently used in offices — which means your brand gets extended exposure. In our offering you'll find:

• Classic sticky notes (ANA‑11)
• Colored sticky notes (ANA‑11color) — ideal for creative sectors
• Eco sticky notes (ANA‑11eco) — for companies focused on sustainability

2. Branded Notebooks

Notebooks with printing make for a refined gift to customers and business partners. They work well at training sessions, conferences, and in daily office use. A well‑designed notebook enhances the perceived quality of your brand and often stays with the user for months.

We especially recommend the NBH‑73Bflex with a semi‑rigid cover — a solid, stylish, practical choice for trade shows.

3. Promotional Calendars

A logo‑printed calendar is an item that reminds recipients of your brand all year long. Available types include:

• Desk calendar (ANH‑15D) — perfect for daily use
• Book/calendar planner (NBA‑76) — a thoughtful business gift

4. Eco Sticky Notes with Printing

Amid growing environmental awareness, eco promotional notebooks are an excellent choice for socially responsible companies. Made from recycled paper, they align with CSR and ESG strategies.

We recommend:

• Sticky notes in soft kraft cover (ANC‑12Heco)
• Sticky notes in hard kraft cover (ANH‑15A)

How to Choose the Right Promotional Items?

When selecting promotional products, consider:

• Your audience profile (industry, age, needs)
• Campaign goal (branding, loyalty, lead generation)
• Unit budget
• Practicality and build quality

Summary

The best trade show promotional products are those that are:

• practical
• visually pleasing
• aligned with your brand identity
• genuinely useful for the recipient

By choosing items such as sticky notes, notebooks, calendars, or eco sticky notes with printing, you increase the chances that your brand will be remembered long after the trade show ends.

Order your branded promotional items now and stand out at future trade shows!